Marketing Automation and CRM
PowerObjects Proudly Presents: Getting Started with Marketing Automation and CRM
September 13, 2016

Marketing automation is a term heard a lot in the business world these days, but what do people mean when they say marketing automation? That’s a good question. The issue

Where SEO Fits in Your Marketing Automation Strategy
August 18, 2016

A company’s digital marketing strategy contains many different tactics that require attention. Two of those tactics are marketing automation and SEO. How they work together is vital to getting your

Flashback Friday: A Brief History of the PowerObjects Newsletter
August 5, 2016

In a world where your inbox is flooded with monthly newsletters, one newsletter stands alone. It’s fun! It’s informative! It’s the PowerObjects Newsletter, also known as, CRM News You Can

Marketing with CRM
The CRM Minute: Marketing with Dynamics CRM – Medica’s CRM Success Story [VIDEO]
July 27, 2016

Marketing with CRM is more than just generating leads. Marketing involves engaging with all your customers, but in order to do that successfully, you have to be using the right

Using Related Records to Help Segment a Marketing List
July 25, 2016

Marketing lists in CRM can be used to send communications to Lead, Contact, or Account records in the system, which is awesome, but can sometimes be limiting. Did you know

Make Marketing Decisions
How to Make Marketing Decisions with Data from CRM
July 19, 2016

Making decisions from data can be the hardest thing to do as a marketer. There are questions that arise anytime you see a data set, but it’s your job to

LinkedIn Acuisition
Q&A with PowerObjects SVP Jim Sheehan: All About the LinkedIn Acquisition
June 28, 2016

For today’s blog, Joe CRM interviews Senior Vice President of PowerObjects, Jim Sheehan, about Microsoft’s acquisition of LinkedIn and what it means for the business community. What was your immediate

Doctor Who
The CRM Minute: Paging Doctor Who, Dynamics CRM is Calling! [VIDEO]
June 15, 2016

Here at PowerObjects, one of our core values is “Live the Technology” and our team embodies this daily, whether that technology is a sonic screwdriver or CRM! See how two

2016 Microsoft Modern Marketing
PowerObjects Wins the 2016 Microsoft Modern Marketing Partner of the Year Award [VIDEO]
June 7, 2016

PowerObjects is extremely proud and excited to be recognized as the 2016 Microsoft Marketing Partner of the Year! This is a new award this year and are thrilled to have won.

How Sales and Marketing Can Get the Most out of CRM . . . Together!
May 26, 2016

Competition is good; it motivates, it makes us better, and weeds out poorly executed ideas or plans. But sometimes competition within different business departments can be harmful to the business

Monday Media Madness! Added Media and Other New Features in Microsoft Social Engagement
May 16, 2016

What we can’t capture in words, we can sometimes convey through imagery. Now, in Microsoft Social Engagement (MSE), we can do both! Along with a slew of other product enhancements