Marketing automation is a term heard a lot in the business world these days, but what do people mean when they say marketing automation? That’s a good question. The issue
A company’s digital marketing strategy contains many different tactics that require attention. Two of those tactics are marketing automation and SEO. How they work together is vital to getting your
In a world where your inbox is flooded with monthly newsletters, one newsletter stands alone. It’s fun! It’s informative! It’s the PowerObjects Newsletter, also known as, CRM News You Can
Marketing with CRM is more than just generating leads. Marketing involves engaging with all your customers, but in order to do that successfully, you have to be using the right
Marketing lists in CRM can be used to send communications to Lead, Contact, or Account records in the system, which is awesome, but can sometimes be limiting. Did you know
Making decisions from data can be the hardest thing to do as a marketer. There are questions that arise anytime you see a data set, but it’s your job to
For today’s blog, Joe CRM interviews Senior Vice President of PowerObjects, Jim Sheehan, about Microsoft’s acquisition of LinkedIn and what it means for the business community. What was your immediate
Here at PowerObjects, one of our core values is “Live the Technology” and our team embodies this daily, whether that technology is a sonic screwdriver or CRM! See how two
PowerObjects is extremely proud and excited to be recognized as the 2016 Microsoft Marketing Partner of the Year! This is a new award this year and are thrilled to have won.
Competition is good; it motivates, it makes us better, and weeds out poorly executed ideas or plans. But sometimes competition within different business departments can be harmful to the business
What we can’t capture in words, we can sometimes convey through imagery. Now, in Microsoft Social Engagement (MSE), we can do both! Along with a slew of other product enhancements
Our PowerPack add-ons for marketing automation will set you on the right path to becoming a marketing automation master.