On February 15, PowerObjects met with industry professionals in the Bay Area to discuss the latest in business trends and innovative solutions. We acknowledged challenges in the industry today and explored how companies rise to the challenge to stay connected with customers and employees. Below are the five things we learned:

1. Customer Experience

It's no secret that customers today are forcing companies to re-evaluate customer experience strategies. To thrive in today's economy, successful businesses are re-focusing on superior service through an Omni-channel approach, including self-service capabilities, and empowering agents to surpass standard service levels and have informed and productive interactions with customers.

2. LinkedIn Sales Navigator

Companies are leveraging tools like LinkedIn Sales Navigator with Dynamics 365 for Sales to develop and cultivate customer relationships. LinkedIn Sales Navigator seamlessly integrates with Dynamics 365 and Office 365 to manage and analyze existing relationships while identifying potential opportunities. Watch our LinkedIn Sales Navigator video here to learn more!

3. Artificial Intelligence (External)

Imagine your company taking a proactive approach to issues, instead of a reactive one. What if you reached out to a customer about correcting product failure before they even knew there was a problem? Artificial intelligence and Connected Field Services are giving companies a chance to predict and analyze products and services, and increase the overall customer experience.

4. Artificial Intelligence (Internal)

AI tools are reshaping the industry, both externally and internally. Tools like Customer Insights provide customer data in real-time with visibility to departments across the company. This allows these businesses to make better data-driven decisions. For example, AI tools deployed on a website or app can observe, learn, analyze and predict prospect behaviors for a sales team to focus effectively on leads based on these AI analytics.

5. Change Management

We learned that change management is not the easiest for companies to define yet one of the biggest challenges they face. It is important for companies to recognize change management is the people side of change. Even the best software implementations can fail if the change management plan is not well thought out (or not thought about at all – yikes). Addressing the impact to employee users helps companies get the most out of their digital transformation investment. PowerObjects employs change practitioners and certified trainers to guide users through Dynamics 365 for an overall successful transition.

For more on round table experience and industry discussion, check out our Digital Transformation PointDrive.

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