Are you looking to send bulk emails out of your CRM, and track bulk email statistics back to CRM contacts, leads and accounts? Give PowerMailChimp a try! PowerMailChimp is a MailChimp CRM integration tool that connects the powerful, robust, affordable third-party bulk email platform, MailChimp, with Microsoft Dynamics CRM. Use static or dynamic CRM marketing lists to send out bulk emails such as newsletters, offers, and more, all from within CRM. PowerMailChimp also tracks vital bulk email statistics, such as sends, successful deliveries, opens, clicks, bounces and unsubscribes back to individual CRM contacts, leads and accounts. This lets you see which of your contacts and leads opened the email, exactly who clicked on what link in your emails and if anyone unsubscribed. The statistics are super powerful, and the add-on is very simple to use.
What it Does:

  • Send beautiful, rich HTML emails, without needing any HTML knowledge by using MailChimp’s robust template editor
  • Use CRM information to create dynamic content in your templates, using merge tags

Good for current MailChimp users AND users brand new to MailChimp!
Take advantage of CRM Workflows:

  • Automatically fire off a response when a bulk email receiver clicks on a specific link, unsubscribes, opens the email, etc.
  • Automatically add a bulk email recipient who shows interest in a specific product to a CRM marketing list

Decide which CRM users have rights to PowerMailChimp, by assigning the PowerMailChimp user (or the PowerMailChimp read-only user) security role

Other PowerPack add-ons to further enhance functionality!

  • Send surveys in bulk emails with PowerMailChimp and PowerSurvey
  • Track web traffic of individual contacts and leads with PowerMailChimp and PowerWebTraffic
  • Collect bulk email subscribers with PowerMailChimp and PowerWebForm
  • View all bulk email statistics and other related records, specific to one individual contact, lead or account with PowerMailChimp and PowerOneView

Don’t have a MailChimp account yet? Sign up for a free account. Wonder what sending bulk emails will cost you? Click here to view MailChimp pricing


CRM2011: Drill down on bulk email activities on individual records
CRM2011: Email blast statistics within CRM
CRM2013: See bulk email activities related to individual records
CRM2013: See overall bulk email statistics within CRM


What is MailChimp?
MailChimp is a third party bulk email provider, that provides a low-cost, robust bulk emailing solution to its users. You can find out more about MailChimp on the MailChimp website.

Do I need a MailChimp account to use PowerMailChimp?
Yes. If you do not already have a MailChimp account, you can sign up for a free version of MailChimp by clicking here. With the free version of MailChimp, you can send up to 12,000 emails per month, and have up to 2,000 subscribers. Beyond that, MailChimp offers a number of different pricing models, which can be found here.

How much does PowerMailChimp cost?
A subscription to PowerMailChimp is $2/user/month. A user is defined as anyone enabled in the CRM system including admin and read-only users.

Where do I find my API key?
Log into your MailChimp account, hold your mouse over the Account tab in the upper right hand corner, and click on API Keys and Authorized Apps. If you don’t already have an API key listed there, click on Generate API Key. Copy and paste the API key into the PowerMailChimp configuration screen.

Why can only some users see PowerMailChimp in my CRM?
There is a PowerMailChimp security role associated with PowerMailChimp. If you’d like specific users to be able to user PowerMailChimp, all you have to do is assign them the PowerMailChimp security role.

How often is statistical data synced back into my CRM?
For the first 72 hours (or 3 days) after a PowerMailChimp Blast is sent, the data will be synchronized once per hour. From hours 72 – 144 (or 3-6 days) after send, the data will be synchronized once per day. After 144 hours (or 30 days) after send, the data will be synchronized once per week. If the hours passed since the blast was sent are greater than 720 (or 30 days), then the PMC Blast will NOT sync any more.

When I try to select a template in my PowerMailChimp blast, I get a blank window instead of a list of templates. Why?
If you are running IE10, please add * (or in Europe, * to your list of compatibility sites in your web browser. Then close all browsers, reopen, and try selecting a template again.

If I try to select a MailChimp list from my marketing list, I get a blank screen. What can I do?
Try adding * (or * if you’re in Europe) to the list of ‘compatibility mode sites’ in your browser settings. Then go back and try to select the MailChimp list again. You should now see your MailChimp lists in the window that pops open.

PowerMailChimp Videos


How do I get started?

Try any of our PowerPack Add-ons FREE for 30 days with no risk and no pressure to commit! There are no setup fees, no long-term contracts (simply month to month), and no credit card information required!

Setting up your free 30 day trial is as easy as:

1. Import

Grab the file from the respective PowerPack page and save it on your desktop, or in your downloads folder. Then navigate to your CRM and go to Settings > Customizations > Solutions and click on Import. Find the .zip file that you saved, and walk through the import process. Each add-on will take 2-5 minutes to import. After the import has finished, close that import screen.

2. Register

After the import has finished, you will see the add-on listed in your list of solutions. Double click on the name of the add-on to open the registration screen. Fill in your information in that screen and click on Submit to register for your free 30 day trial!
Note: If you are registering an add-on that asks you for a username and password, please make sure you are registering from your externally-facing URL.

3. Configure

Some of the PowerPack add-ons have some additional information that you can configure in a setup tab, or other tabs in the configuration screen. Please refer to the import & setup guides for the particular add-on that you imported, which can be found on the individual PowerPack pages.

Thank you for giving the PowerPack add-on a try!

If you’re loving the PowerPack add-on, subscribe at the low cost of $2/CRM user/month! If the add-on isn’t suiting your needs, simply remove the solution.

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$2/CRM user/month*

All enabled CRM users are counted. This includes read only users, admin only users, office 365 global admins, and service accounts.

CRM Requirements

  • Internet facing with ADFS forms based authentication
  • Any CRM 2011 UR 17 +, CRM 2013, and CRM 2015 implementation – online or on-prem.
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