CRM Case Study
Monoprice

By making the switch to Parature, from Microsoft, and partnering with PowerObjects, Monoprice has a flexible solution that provides better real-time insight into their data, helps them assess business needs, and allows their agents to deliver efficient and effective customer service.

Monoprice is an online electronics retailer that has been experiencing tremendous growth. With over 1,000,000 customers in their database that includes a B2B component as well as a B2C component, they’ve become a destination for anybody with Audio/Visual needs, and their high quality products and competitive prices have made them a favorite of resellers. Since Monoprice acquires their goods directly from manufacturers it has made them an industry innovator, allowing them to remove the middle man and keep prices low for their customers.

As a result of such tremendous growth, Monoprice was in need of a knowledge based platform that would service their Customer Service, Sales and Support teams. Monoprice decided to migrate from Salesforce because of a lack of reliable data, and unsatisfactory support experiences. By making the switch to Parature, from Microsoft, and partnering with PowerObjects, Monoprice has a flexible solution that provides better real-time insight into their data, helps them assess business needs, and allows their agents to deliver efficient and effective customer service.

At Monoprice, we seek technology vendors that will work with us for the long term. We look for quality, service and cost. And PowerObjects ranks high on that list.

-Darla Sebastian, Senior IT Manager at Monoprice