CRM Case Study
WomenVenture

WomenVenture helps women attain economic self-sufficiency through the creation and growth of profitable and sustainable businesses.

Challenge

WomenVenture needed a customizable CRM solution of their constituent information, steamline internal processes, and data.

Solution

PowerObjects has given WomenVenture financial tracking, event and donation management, daily processes, provided client services.

Key Benefits

With Microsoft Dynamics CRM, WomenVenture now has a 360-degree view of their clients, donors, and volunteers.

For more than three decades, WomenVenture has provided women of all ages, cultures, races, and income levels with the tools and resources to achieve economic success through small business ownership. WomenVenture helps women attain economic self-sufficiency through the creation and growth of profitable and sustainable businesses.

Summary

WomenVenture had been using a patchwork of three separate databases to track their donors, volunteers, and clients. The disconnect between these systems was creating repeat communications to their constituents and creating excess work for their staff. As an alternative lender and a non-profit, it was important for WomenVenture’s data to be accurate and easily accessible in order to keep track of donations and loans, as well as improve their consultants’ ability to provide proactive service to their clients.

WomenVenture decided they needed a new solution that would better fit their needs as an organization and they chose PowerObjects as their partner to help them implement Microsoft Dynamics CRM. “When we came to the decision that Microsoft Dynamics CRM was the solution we wanted to go with, we looked into finding a local partner with a great reputation—and that was PowerObjects. They were the clear choice based on all of the offerings we came across,” says Katie Kosseff, Operations Manager at WomenVenture.

Overall, WomenVenture needed a solution that would:

  • Consolidate their client, donor, and volunteer databases into one system
  • Provide a 360-degree view of all their clients
  • Allow for easy tracking of financial information such as loans, donations, and scholarship funds
  • Provide a user-friendly registration system for classes and events
  • Streamline internal processes and integrate with existing tools

Solution

Microsoft Dynamics CRM and PowerObjects suite of PowerPack Add-ons has helped WomenVenture with accurate financial tracking, event and donation management, streamlined daily processes, and allowed them to provide proactive client service. With the help of PowerObjects, WomenVenture now has a fully customizable system tailored to their organization’s needs and that can easily integrate with existing tools—all at an affordable price.

“PowerObjects helped us create a true XRM solution that truly gives us a holistic view of our constituents. I have worked with many other nonprofit databases, and what I love about Dynamics CRM is how flexible it is for the end user. There is an extensive amount of customization that we can do ourselves and that PowerObjects can do for us. With Dynamics CRM, the sky is really limit. We are really excited about using Dynamics CRM. There are many nonprofit specific solutions out there, but for us, Dynamics CRM has been a great choice,” Kosseff says.

“We have worked with a lot of technology vendors and PowerObjects has been one of the easiest vendors to work with. The service we receive from their support team and their response to our tickets is wonderful– we are a small agency and, despite that, they make sure we never fall to the bottom of the list. We always get great, quick service. If we come across a tech issue with even the slightest relation to Dynamics CRM, we always go to PowerObjects first.”

Microsoft Dynamics CRM has given us an immediate advantage. We have a lot of crossover between our donors, volunteers, and clients. Now we can see all of our constituent data in a holistic way. Being able to look at all that in one system has really simplified and streamlined both our internal processes and interactions with our constituents.

-Katie Kosseff, Operations Manager at WomenVenture

Key Benefits

360-Degree View Streamlines Service

With Microsoft Dynamics CRM, WomenVenture now has a 360-degree view of their clients, donors, and volunteers. Instead of having to search through separate databases, all of their constituents’ data is consolidated in Dynamics CRM. “Microsoft Dynamics CRM has given us an immediate advantage. We have a lot of crossover between our donors, volunteers, and clients. Now we can see all of our constituent data in a holistic way. Being able to look at all that in one system has really simplified and streamlined both our internal processes and interactions with our constituents,” says Kosseff.

With the large amount of crossover between the previous databases, it was common for different staff to end up connecting with the same contact resulting in duplicate communications. With Dynamics CRM, it is easier for WomenVenture to track interactions with their constituents and ensure that these activities are more effective. “PowerObjects really helped us implement a Dynamics CRM system that fit our needs, and now we have a much better way to stay in contact with our donors and volunteers and track the progress of our clients,” Kosseff adds.

WomenVenture also uses Dynamics CRM to manage their entire volunteer base, and tracking their volunteers’ skills, qualifications, and training schedules has become much easier. “Our service delivery model makes extensive use of volunteers, and we have a lot of subject matter experts who volunteer their time. It’s very important for us to be able to track volunteer hours accurately for reporting and volunteer recognition purposes,” says Kosseff.

Easy Event Registration

WomenVenture’s clients come to the organization with a basic business idea, and WomenVenture helps their clients grow the skills needed to build their business. WomenVenture utilizes a custom integration of PowerObjects PowerPack Add-on, PowerZapEvent to track their class registrations. “Clients attend training classes we provide, and we manage these class registrations through Dynamics CRM. Once a client is ready to launch their business and need a loan from us, it’s really helpful for us to know what training they have taken and what business consulting they need to take the next step,” Kosseff says.

When clients need a scholarship to pay for classes, WomenVenture can also keep track of recipients and the amount of scholarship funds they have available. “We have a lot of different scholarship funds and we need track how close we get to using those up. With Dynamics CRM we have a real-time live feed into what the status of those funds are.”

Accurate Financial Tracking and Proactive Client Service

WomenVenture acts as an alternative lender and provides loans to help clients start up their businesses. The organization effectively uses Dynamics CRM to track their finance activities. “Dynamics CRM has been important for us because it allows us to know holistically what’s going on with our clients. Knowing where our clients are in the lifecycle really helps facilitate their growth. Many clients come to us seeking funding but we often identify gaps in training and business planning that need to be addressed before we can lend to them. We are able to use Dynamics CRM to track clients’ progress against these goals and help prepare them for loan readiness,” says Kosseff.

Dynamics CRM has helped the organization’s finance department keep track of loan information and has helped streamline these processes. WomenVenture utilizes dashboards in Dynamics CRM that are easily customized so staff can tailor which information they view each day. This is an important feature in allowing WomenVenture to provide excellent proactive service for their clients. Consultants are alerted if a client needs assistance, and they can plan for when a client is ready to take the next step with their business.

“We are able to track the loans we have distributed in Dynamics CRM, and we can easily view whether they have been paid in full or are still active. This has been very helpful for us, and we have been using CRM as a way to keep track of our clients’ progress,” says Kosseff. “We strive to provide wrap-around service to our loan clients and knowing if our clients begin to have instability with their business really helps us be proactive in delivering appropriate support. Our finance department can put in an activity in CRM that alerts our consultants to the loan status of our clients. This allows our consultants to quickly make a call to our client and see how they can help. Dynamics CRM has helped facilitate better communication and interaction between our departments, and this has really helped us on the finance side of our business while saving time and resources.”

Streamlined Donation Management

As a nonprofit organization, WomenVenture receives many donations every year—especially after large fundraising events. For tax purposes, it is very important for the organization to be able to track this data accurately. With Dynamics CRM and PowerObjects’ PowerPack Add-on PowerAutoNumber, it has become much easier for Women Venture to manage and track the donations they receive during the year. “It’s very important for nonprofits to manage their donor database and to keep track of the donations we receive. We also need to do careful tracking of who donates for accurate tax information for our donors and our organization. All of our donation information goes into Dynamics CRM. There are many sophisticated donor databases on the market, but Dynamics CRM really won us over with its ability to track the various different ways that our donors engage with us.”

Easily Integrates with Existing Technology

The integration capabilities of Microsoft Dynamics CRM and WomenVenture’s existing Microsoft Office tools and applications has made a positive impact on the administrative side of the organization—reducing the amount of time it takes to send out customer communications and simplifying internal processes. “The easy integration made our switch to Dynamics CRM so much easier and has been very helpful in our day-to-day operations. Automation features like workflows have been effective at decreasing the amount of work that our front desk has to do. Our staff can easily send out a receipt, registration reminder, and class reminder through CRM,” says Kosseff.