Hi. My name is Jim. I work at PowerObjects and I get the chance to look at what we’re going to put out there in the world to help add value back to Dynamics CRM. We went ahead and created this website called whyCRM.powerobjects.com to really dive deep into why people implement CRM solutions.

When we talked to some of the publishers out there, they’re always going to features and functions. Our product does this or this product does that or that product does this. That was not why people were implementing CRM. They didn’t say, “Geez, there’s a new way to send email. Let’s put in CRM today.” What it came down to was certain pain points that these organizations were experiencing. The first one that we heard over and over again was rapid growth. They had exponential growth and didn’t have the systems in place to really track or figure out why that was happening. The other one was losing customers. Everyone hates losing customers and then they look back in time and say, “Why did we lose that customer?” They didn’t have a system of record to really figure out why that happened. We heard all the time that people were making bad decisions and when we unwrapped that a little bit, it was because they didn’t have the data in a single place to be able to make those decisions.We put together this site, put together a lot of videos to talk through this with people, and layered that in with customer evidence from our past customers and current customers that, basically, have done this before. Then we took it one step further and we created a bunch of eBooks that dive a little bit deeper into each of these problems. Take a look at whyCRM.powerobjects.com and come back next week where we’ll talk a little bit more about the rapid growth.