Press Release: PowerObjects Hires CRM Marketing Solutions Practice Director to Steer the Development and Delivery of Marketing Services and Tools to Its Customers

PowerObjects—a professional services firm 100% focused on providing Microsoft Dynamics CRM solutions through service, support, education, and add-ons—has appointed Nick Wassenberg as their new Marketing Solutions Practice Director. Wassenberg’s primary role will be to steer the development and delivery of marketing services and tools to PowerObjects’ customers and prospective customers. This appointment demonstrates PowerObjects’ commitment to provide even more value to their customers by delivering robust, customized marketing solutions.

Wassenberg’s experience covers a variety of marketing strategies and emerging technology, including a broad background in marketing solutions and research. His work includes sales process engineering and design for multiple organizations resulting in brand recognition and revenue growth. Wassenberg is also well-versed in Microsoft Dynamics CRM, making him an ideal fit for the new position at PowerObjects.

“We are excited to welcome Nick’s talents to the PowerObject’s team,” says Jim Sheehan, COO of PowerObjects. “His role is critical in developing our marketing practice to continue to drive even more value out of Microsoft Dynamics CRM.”

One of Wassenberg’s main goals will be to make use of the company’s CRM add-ons, known as the PowerPack suite, to develop sophisticated marketing solutions. These add-ons provide additional functionality within Microsoft Dynamics CRM allowing for features such as robust bulk email, web traffic analytics, and more.

“Nick will be executing go-to-market strategies, tactics, and intellectual property that will push us forward in providing our customers the best of the best,” Sheehan says. “We are very excited to have him on board.”