United Wound Healing – PowerPack Case Study
UWH has utilized many of PowerObjects’ PowerPack add-ons to automate their marketing efforts, which has allowed them to focus on their patients, staff, and partners. One of those add-ons is PowerMailChimp, which integrates with the bulk email platform MailChimp, allowing users to send bulk email to contacts directly from CRM.
“We use PowerMailChimp to run marketing campaigns and help communicate with our accounts,” says Chris Sherrett, Chief Operating Officer at UWH. “It’s great because through the hierarchy base of the accounts management, we can tailor certain emails to certain corporations to match their culture, talk to their lexicon, and understand their needs.”
Staying Engaged with PowerSurveyPlus and PowerMap
UHW also uses PowerSurveyPlus, which allows users to build surveys, send them out to their nursing partners, and receive answers back directly in CRM.
“The survey responses help us understand our proficiencies and the training expectations” says Sherrett. “Did our providers provide the value they were supposed to? Did they educate? Are they charting properly? Are we providing excellent marketplace service? We can answer all of that through PowerSurveyPlus, and we provide bonus opportunities for our providers based on survey scores.”
PowerMap is an add-on that UWH is planning on leveraging for clustering and bundling services. Because PowerMap allows users to map out prospects within a certain radius, it has the potential for helping UWH to understand where leads are located and penetrate new markets.
Managing Account Records with PowerCalendar and PowerWebForm
The UWH team relies on PowerCalendar to monitor staff requirements and provide important details around scheduling. PowerCalendar gives the staff the ability to view all team member’s activities in one calendar directly inside CRM.
“We didn’t want to live in Outlook doing that because that gets very busy even with personal agendas. PowerCalendar will be our professional calendar for services and will allow us to click on a button and view an account record. It’s great.” shared Sherrett.
PowerWebForm is a critical component of UWH’s event registration process. UWH hosts wound care seminars to the public each year. PowerWebForm enables them to easily collect seminar enrollments as well as organize and manage leads in their CRM.