Brand Guidelines

The PowerObjects Masterbrand or Company Logo is an industry-recognized visual that evokes a reputation of authority, expertise, and leadership for CRM customers
and prospects, Microsoft, and the CRM ecosystem as a whole. The logo is rich with history, including elements reminiscent of the original PowerObjects logo as well as newer elements that reflect PowerObjects’ acquisition by HCL Technologies.

Each element of the logo has been carefully crafted to convey a professional, reliable, positive, and memorable image of our company.

The company logo is comprised of three elements: the logo symbol, the logo title, and the logo footer.

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

Definition
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation
To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height of X / 2).

Explanation:
PowerObjects has two official colors: Royal Blue and a Rich Black. They are the recognizable identifiers for our company.

Usage:
Use them as the dominant color palette for all internal and external visual presentations of the company.