Create a Dynamic Marketing List Based on PowerScore Rules
October 10, 2017

There are countless scenarios in which Dynamics 365 and PowerScore can work to your marketing advantage. In this scenario, we’ll set up a PowerScore Rule

Score Your Website Leads
4 Steps to Properly Score Your Website Leads
January 12, 2017

If you’re lucky enough to have so many leads you don’t know where to focus your attention, then lead scoring is for you. In a nutshell, lead scoring allows you

How to Create a Custom PowerScore!
May 13, 2016

Users of our PowerScore PowerPack Add-on already know how valuable the solution is in helping to qualify Contacts and Leads by scoring them based on CRM-tracked behaviors. Sometimes, however, users

Win the Real-time Marketing Game with CRM
July 17, 2014

Good ideas don’t always come with a ton of lead time. For marketers, that can mean changing tactics and shifting gears quickly. Here’s a quick example of how that can

Even Santa Claus Uses PowerPack
December 5, 2013

We all know the world is changing. Here at PowerObjects, that has become more evident than ever with our latest client… Santa Claus! Even jolly ol’ Saint Nick has started

Score Contacts & Leads in Dynamics CRM Based on Their Behavior
July 22, 2013

How nice would it be if you could determine how much someone has interacted with your company, simply by looking at a number on their record within Microsoft Dynamics CRM?