
Creating Your Customer Care Dream Team
Organizations big and small, across all industries, are refocusing on customer care strategies. Does your customer care strategy take you the distance?

Marketing Automation Landscape and Microsoft Dynamics 365
Today, we will only worry about marketing automation platforms. The applications must be feature rich and most importantly have an organizational strategy centered on Microsoft Dynamics 365 and bridging the gap between marketing and sales teams.

4 PowerObjects Resources for Marketing Automation with Dynamics 365
Marketing Automation and CRM for Dynamics 365 are kind of like the perfect couple. They just naturally fit together. That’s why, here at PowerObjects, we tend to geek out a

PowerObjects Proudly Presents: Getting Started with Marketing Automation and CRM
Marketing automation is a term heard a lot in the business world these days, but what do people mean when they say marketing automation? That’s a good question. The issue

Where SEO Fits in Your Marketing Automation Strategy
A company’s digital marketing strategy contains many different tactics that require attention. Two of those tactics are marketing automation and SEO. How they work together is vital to getting your

The CRM Minute: Marketing with Dynamics CRM – Medica’s CRM Success Story [VIDEO]
Marketing with CRM is more than just generating leads. Marketing involves engaging with all your customers, but in order to do that successfully, you have to be using the right

The CRM Minute: Paging Doctor Who, Dynamics CRM is Calling! [VIDEO]
Here at PowerObjects, one of our core values is “Live the Technology” and our team embodies this daily, whether that technology is a sonic screwdriver or CRM! See how two

A New (CRM) Hope: 12 Reasons You Need PowerPack Add-ons for Marketing Automation
Our PowerPack add-ons for marketing automation will set you on the right path to becoming a marketing automation master.

So You Got Leads: Now Nurture Those Suckers!
Congratulations, you’ve got leads! Now what do you do with them? That is an excellent question, and one that we’ll discuss today. First, let’s define a lead as someone who

Microsoft Dynamics CRM: The Ultimate Platform for Marketing Automation [VIDEO]
Marketing automation is a pretty hot topic right now. Here at PowerObjects, we believe that CRM should be the center of all communications with a customer. Marketing, sales, and service

The CRM Minute: It’s a Marketing Automation Double Feature! [VIDEO]
We have a marketing automation double feature for you today! Marketing is more than just generating leads. Marketing involves engaging with all your customers, but in order to do that

The CRM Minute: The Power of Content [VIDEO]
Content is what drives the power behind your marketing, which means that it should be integrated into your marketing strategy. When developing content, it’s important to make sure that it’s