The American Birkebeiner Ski Foundation (Birkie), which was once known as a small ski event, has evolved into North America’s largest cross-country ski race. The event has become such a big attraction that over the years, Birkie has added other races including events for running and biking. With the help of PowerObjects, The American Birkebeiner Association rolled out Dynamics 365 for Sales and Dynamics 365 for Marketing. With 42 years of historical data to use, data management was one of the biggest challenges they faced as an organization, and the functionality within Dynamics 365 allowed their staff to communicate more efficiently, handle high-volume registrations, and manage event planning. Watch their Microsoft Dynamics 365 Customer Success Story to see their journey in action!