PowerObjects client UL needed to train six hundred sales people in the organization’s new CRM system on four-week timeline to representatives across the globe. UL needed a partner that could develop and implement a training program around their system that could be rolled out in a short amount of time. Check out their video case study to see how PowerObjects created a training program for UL to successfully launch the initiative.

CRM Training

UL is a global independent safety science company. Dedicated to promoting safe living and working environments, UL helps safeguard people, products and places in important ways, facilitating trade and providing peace of mind.

UL chose to partner with PowerObjects to create a CRM training program that would efficiently facilitate teaching UL sales teams CRM and business processes across the globe.

Approximately 600 sales people actually completed our end-of-course evaluation. In addition to that, on a four point scale, our instructors on average scored about 3.5. That tells us a number of different things. One, they learned something and retained it. Two, our instructors did a really, really good job. TJ Covington, Global Learning & Development Program Manager at UL

To do this, PowerObjects developed a Train-the-Trainer program that allowed 60 UL trainers to learn CRM so that they could roll out effective training to their 600 sales team members.

The Train-the-Trainer program is only one of the many options we offer for training new and existing users about CRM. Make sure you check out all of our CRM training options offered by PowerObects’ world-class training team  or find a training event near you!

Happy CRM’ing!


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Joe D365

Joe D365 is a Microsoft Dynamics 365 superhero who runs on pure Dynamics adrenaline. As the face of PowerObjects, Joe D365’s mission is to reveal innovative ways to use Dynamics 365 and bring the application to more businesses and organizations around the world.