Marketing automation is a term heard a lot in the business world these days, but what do people mean when they say marketing automation? That's a good question. The issue is that marketing automation means a lot of different things to different people, which is why Joe CRM has your back! PowerObjects proudly presents, Getting Started with Marketing Automation and CRM, a three-part webinar series.

In this webinar series, we'll be giving you our take on the topic. We'll define marketing automation, show you how to implement it within Microsoft Dynamics CRM, and address how marketing automation should fit into your overall digital marketing strategy. We believe you should be considering three main points when thinking about marketing automation:

1. You need to be using CRM to drive all of your marketing efforts.

2. Never stop marketing to your current customers.

3. Just try something!

Register now for one or all of the great sessions!

WHY YOU SHOULD BE USING MARKETING AUTOMATION IN YOUR MARKETING STRATEGY

In part one of our series, we will introduce the concept of Marketing Automation and show you why you should be using it in your overall marketing strategy as well as using CRM in the process.

Speaker: Jeff Wedren, PowerObjects Director of Marketing

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LAYING THE FOUNDATION FOR USING DYNAMICS CRM FOR MARKETING AUTOMATION

In part two of our series, we will give a high-level overview into how CRM and Marketing Automation are connected and how you get started implementing basic automations, things to consider, and more!

Speaker: Dean Jones, SVP

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INTRODUCING POWERNURTURE: A MARKETING AUTOMATION DREAM COME TRUE

In the final installment of our series, we highlight PowerNurture, a PowerPack add-on for Dynamics CRM designed to create and execute drip campaigns in CRM.

Speaker: Lindsey Stadsklev, PowerPack Pro

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Happy CRM'ing!