We love our customers, which is why we get so excited when Dynamics CRM goes above and beyond to help them meet their business goals and objectives. Medica is our most recent customer to become raving fans about Dynamics CRM, so we sat down with the Medica team to hear first-hand how Dynamics CRM has impacted their business. Needless to say, they had a ton of great stuff to say about the product and PowerObjects. Check it out!
Medica needed a solution that would give them easy access to business intelligence, integrate with other Microsoft technologies, and enable effective communications across departments—all on a rapid timeline. This is why they decided to implement Microsoft Dynamics CRM with PowerObjects as their partner. Key benefits of their solution include a rapid design, build, and launch timeline allowing Medica to roll out the solution quickly; the ability to extract, update, and modify data without needing developer resources; and the ease of consolidating customer history easily accessible from one place.
The transparency of the data, the ‘how and why’ what happened, was a little muddy for us. Our results have been fantastic — what’s been missing is the clarity between point A and B, point A being the start and B being someone who actually buys from us. Mike Daly, Director of Sales at Medica
Medica has experienced significant growth over the last five years, including tripling its membership base. But the organization lacked insight into the exact activities that has led to their success. To ensure they were taking the right steps to replicate this success over time, Medica needed to be able to drill into more specific data. You can read their complete case study here.