Welcome, readers, to our Why CRM video blog series! We recently launched a new website aimed at answering basic questions around customer relationship management (CRM) software called “Why CRM.” The concept behind Why CRM is simple. We believe that CRM offers solutions for countless common business problems, but more often than not, people start shopping for CRM without actually knowing why. They tend to look at features and functions without really understanding what they need.

PowerObjects has taken a different approach. We brought it back to basics and are getting down to the root reason people start looking at CRM. In this video blog series, we answer that ultimate question: why should you choose CRM? In the series, we’ll cover three of the most common reasons people start considering CRM, such as losing key customers, making uninformed decisions that hurt business, or growing too rapidly and not being able to control the chaos. So let’s dive in and get started with rapid growth!

Rapid Growth: A blessing and a curse

You might assume that rapid growth is a good problem to have, right? Growth means you must be doing something right! Organizations that experience rapid growth often have hit their stride with their business strategy and are poised for successful future endeavors, however, rapid growth comes with some serious growing pains.

If your company is growing at a fast pace, using CRM to weather the changes your business is going through is a smart choice. CRM’s functionality when dealing with client data and automating daily activities means that CRM is always working for your organization’s bottom line. CRM gives you a competitive advantage without having to scramble for resources to support your initiatives.

Check back next week, when we tackle our next topic, losing customers, and in the meantime, check out the Why CRM website for yourself! Read case studies, download the eBook, and chat with a PowerObjects CRM guru, all from one awesome site!

Happy CRM’ing!

Additional Resources


Hi. My name is Jim. I work at Power Objects. Welcome back to our second video in a series here about our Why CRM? website. One of the great problems that we uncovered that people implement CRM systems for is rapid growth. Rapid growth is a wonderful problem to have, but you need a CRM system in place to really manage that growth. Read More


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Joe D365

Joe D365 is a Microsoft Dynamics 365 superhero who runs on pure Dynamics adrenaline. As the face of PowerObjects, Joe D365’s mission is to reveal innovative ways to use Dynamics 365 and bring the application to more businesses and organizations around the world.