Every year PowerObjects gears up for the annual Microsoft Dynamics conference, Convergence. This year is shaping up to be another great event with content for IT, sales, and customer care leaders. There will also be more sessions than ever before specifically geared for marketing professionals. Our Marketing Solutions Practice Director, Nick Wassenberg, has hand-picked some favorites in the guide below.


Marketers at Microsoft Convergence 2015: Your Must-See Marketing Content Schedule
Learn more and register: https://www.powerobjects.com

If you’re a marketer that will be with us in Atlanta, check out these must-see sessions and content (it was hard to select favorites – there are many more marketing sessions beyond this list!):

Opening Keynote Satya Nadella and Kirill Tatarinov – March 16, 8:30-10:30, Phillips Arena: It’s a great idea for marketers to see the bold vision from Microsoft leadership, especially related to how technology can help shape their business.

Invisible or Remarkable with Seth Godin: Tips from Seth’s bestselling books – March 16, 3:30-4:30, Phillips Arena: Seeing this legendary marketing author and thought leader is a can’t miss.

Modern Marketing with Allison Watson and Christopher Capossela – March 16, 5:00-6:00, Sidney Marcus Auditorium: Get a live look into the reinvention of Microsoft’s marketing from the CMO and Corporate Vice President.

Market Smarter with Microsoft Dynamics Marketing (MDM) – March 16. 11:00-12:00, Room B216/217: This session will provide details about customers using this marketing system connected to CRM and provide a preview the next release. Once you get this overview, go deeper in other sessions or come see PowerObjects in the exhibit hall to learn more.

Get Engaged: Closing the Loop from Microsoft Social Listening to engagement and CRM – March 17, 9:00-10:00, room B406: Social is everywhere, meaningful measurement isn’t – yet. See the vision for bringing social engagement and lifecycle to life through integrated technology.

Aligning marketing with IT for integrated marketing management key objectives – March 17, 2:00-3:00 in Room B312/313: In the modern era of digital marketing, IT and Marketing need to work together. Get an overview of how Microsoft supports marketing technologists and IT, including key challenges for CMOs and how they align with IT leaders.

Marketing analytics: Bring your customers into focus with data visualization and predictive analytics – March 18, 11:00-12:00, Room B310/311: Data keeps getting “bigger”, so let’s see how visualization and prediction has evolved to help drive marketing strategy.

Sales and marketing working together: Lead management and nurturing best practices – March 19, 11:30-12:30, Room B310: Another hot topic for businesses of all shapes and sizes, this will be a great view into the latest best practices.

While you’re there, don’t miss the PowerObjects booth #1134– we’re going big again, with a new twist on last year’s CRM fun. If you have specific questions about how marketers succeed with Dynamics CRM, contact us today. See you at the show and as always…

Happy CRM’ing!


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Joe D365

Joe D365 is a Microsoft Dynamics 365 superhero who runs on pure Dynamics adrenaline. As the face of PowerObjects, Joe D365’s mission is to reveal innovative ways to use Dynamics 365 and bring the application to more businesses and organizations around the world.