Well Forrester just came out with their latest wave study – Looks great for Microsoft Dynamics CRM! I’m always curious to the complete thought process that goes into this studies, but I’ve come to some of my own conclusions that’s I’d like to share.
CRM has evolved from something that lives in the sales organization – to a tool that has the ability to touch every department in a company. Microsoft has done the best job on making its “CRM” extensible – the term that has been developed in the partner channel is xRM – really just anything relationship management. If you think about it that is what it will really take to be one of the successful players in the CRM world. So once the sales process is in the system – the whole leads to cash thing – then what happens? Maybe you need to have an online customer portal made as a crm portal – Maybe you need a custom CRM screen developed to view the status of all orders being placed – maybe you need reports for CRM exposed in a portal – these are small examples of xrm development.
So at PowerObjects it is not surprising that Microsoft ranks so high on reports like this – Microsoft Dynamics CRM goes way beyond CRM.