In this webinar, our experts showcase a variety of demo use cases of how different components of the...
PowerMailChimp is one of many PowerPack add-ons that provides specific functionality to your Microsoft Dynamics CRM system. This add-on gives CRM users the power to perform their bulk emailing out of CRM while automatically relating the send, open, click, bounce, and unsubscribe statistics back to CRM contacts, leads, or accounts.
After you've sent out a bulk email campaign through PowerMailChimp and all of the sends, opens, clicks, bounces, and unsubscribes have been tracked back into CRM, you will likely want to do some follow-up based on their response. For example, what if you wanted to send some additional information to anyone who clicked on the link in your bulk email to learn more about your monthly "special offer"?
Since that click activity is stored in CRM, related back to the contact, lead, or account who clicked on the link, it's easy to follow up with these people by sending them another bulk email. Here's how:
This leaves you with a list of contacts who have not opened the previous PowerMailChimp blast. You can now use this marketing list to send another blast, or follow up with these customers in some other way.
If you haven't yet witnessed the PowerMailChimp magic yourself, you can download your free 30 day trial on the PowerMailChimp web page.
Happy CRM'ing!
This is really very useful, in fact a must for Marketing. Can you suggest if we can incorporate this into CRM workflow, instead of doing it manually? Is it possible to send a blast using CRM workflow? Your response will be immensely appreciated. Thanks