Spring is almost here! Which means spring break is right around the corner. If you're hitting the beach for some well-deserved R&R, check out these eBooks and whitepapers from PowerObjects about digital transformation, trends in the travel and hospitality industry, and more.

In the age of the customer, the ultimate goal is to understand customers and give them the innovative experiences they want. For travel brands, the guest experience has never been so important. This is why the underlying trend for travel and hospitality needs to be making sure that any evolution in the customer journey is a positive one. Travel companies need to push the boundaries and adopt next-generation digital thinking, practices, and technical solutions.

Reclaim Direct, Profitable Relationships with Customers: A Special Report Brought to You by One Connected Community, Microsoft and PowerObjects

As innovative business models and mobile devices continue to disrupt and shape the way customers travel, one thing is clear – customer experience matters more than ever. In the age of the customer, the goal is to understand customers, give them the experiences they want and keep those experiences consistent across all touch points.

It's an exciting time for the travel industry, but there are significant challenges associated with the innovation behind engaging customers across the entire journey. This whitepaper is the perfect resource to get organizations talking about these challenges.

To win in the customer-centric world and reclaim direct profitable relationships with customers, travel brands need to push the boundaries and adopt next-generation digital thinking, practices, and technical solutions. They need to move away from a traditional product approach, to a customer journey approach – it's no longer about selling a room or a flight, but selling a personal service. READ THE EBOOK.

Travel and Hospitality in the Age of the Customer: A Special Report Brought to You by One Connected Community, Microsoft and PowerObjects

Travel brands that invest in creating innovative customer experiences will gain the upper-hand by showing a genuine understanding and interest of customers' needs, wants, and desires. World-class customer experiences will be the defining trait of travel companies that thrive in coming years.

The underlying trend is to make sure that any evolution in the customer journey is a positive one. But to create distinctive customer experiences, travel companies need to push the boundaries and adopt next-generation digital thinking, practices, and technical solutions.

In this eBook, we explore eight core areas for all stakeholders looking to improve customer engagement in 2017, including interviews with Scott Crawford, VP ecommerce, Expedia and Lennart De Jong, CCO, CitizenM Hotels. READ THE EBOOK.

We hope you enjoy! Happy D365'ing!