As Microsoft continues to reinvent itself and forge ahead as THE leader in the business apps ecosystem, one of the developments that stands out as a source of great excitement for all Dynamics users is the new integration with LinkedIn Sales Navigator. Today’s blog will outline a few of the benefits that we are most excited about!

Identify Higher Quality Leads/Build Better Pipeline

The Dynamics 365 and LinkedIn integration brings troves of valuable information found within LinkedIn profiles, right into Dynamics 365. Now, salespeople can tap into their professional networks and relationships to create a pipeline that they have better insight into than ever before possible.

Icebreakers: By viewing a person’s LinkedIn highlights, activities, and more, salespeople will be able to come up with more relevant icebreakers to get the conversation going and go into meetings with more confidence.

Get Introduced: By viewing LinkedIn connections, salespeople will be able to find the best channel for an introduction.

Related Leads: This integration will also give salespeople suggestions for potential leads, by highlighting leads with similar profiles.

Stay on top of Activities

inMail and regular messages exchanged through LinkedIn can be selectively synchronized to Dynamics as specialized LinkedIn activities. LinkedIn notes can also be selectively synchronized to their corresponding Contact and Account entities on Dynamics.

Exciting stuff right?! And this is only the beginning. Microsoft is heavily investing on continuing to enhance the innovation to this exciting integration. To get the connector for Dynamics 365 and LinkedIn on AppSource, click here.

Happy Dynamics 365’ing!