Marketing with CRM is more than just generating leads. Marketing involves engaging with all your customers, but in order to do that successfully, you have to be using the right tactical tools for the job. CRM is one of those tools, and with the right strategy, you can seamlessly integrate your marketing efforts with Dynamics CRM and other PowerObjects PowerPack Add-ons. But first, let Dean get you started!

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Now that you understand the basics of getting started with marketing in Dynamics CRM, you may be wondering, does it work? Absolutely! But don't just take our word for it. Hear from one of our awesome Dynamics CRM customers, Medica, on how they achieved their marketing goals with us as their partner and Dynamics CRM.

Medica needed a solution that would give them easy access to business intelligence, integrate with other Microsoft technologies, and enable effective communications across departments—all on a rapid timeline. This is why Medica implemented Microsoft Dynamics CRM with PowerObjects as their partner. Key benefits include a rapid design, build, and launch timeline allowing Medica to roll out the solution quickly; the ability to extract, update, and modify data without needing developer resources; and consolidate customer history easily accessible from one place.

Additional Resources

• Read Dean's LinkedIn Articles on Marketing and CRM
• Learn more about our PowerPack Add-ons for Marketing Automation
• Read the full Medica Case Study
• Learn more about Marketing Solutions and CRM
• Give PowerTrivia a Try!