In this webinar, our experts showcase a variety of demo use cases of how different components of the...
If you are already tracking the ROI of marketing in Microsoft Dynamics CRM then you already know what an invaluable tool it can be if used properly. If you aren't, then here is a handy guide on what you need to do to get rolling. Why not set a goal for the New Year and just get it done?
Let's jump in and get started:
In order to make best use of the Marketing area in Microsoft Dynamics CRM, we recommend doing an exercise of mapping out your marketing processes and designing the CRM forms, screens, workflows, and dashboards to support your marketing strategy. However, the out-of-the-box Marketing Campaigns can be used to track the ROI rather easily without any configuration and that makes it very easy to adopt.
You can also track ROI by creating Campaign Responses related to your Campaigns. ROI is tracked when Campaign Responses from new contacts are converted to a Lead and subsequently to an Opportunity. In the example below inquiries from the web site are brought in as Campaign Responses through a custom integration.
The benefit of using Campaign Responses versus Leads in this scenario is that Campaign Responses can also be associated with an existing Lead, Contact, or Account. ROI is tracked when they are converted to an Opportunity for an existing Contact or Account.
Because they can be associated to an existing record, this makes them ideal for showing repeated inquiries from the same person or repeated attendance at events.
In addition, you can run the Campaign Performance Report on the Campaign or from the Reports area.
The bottom of the report shows the revenue at various stages in the sales process.
And, there you have it. Tracking ROI on your marketing efforts can only help make you and your organization smarter and more efficient in the present as well as in the future. Comment and let us know what strategies you are using to track your marketing efforts.
You can also contact our CRM Experts if you ever need help with any of your Microsoft Dyanmics CRM projects.
Happy CRM'ing!
Thanks for the content. This post makes it really easy to understand the effectiveness of using campaigns for tracking leads and determining ROI. A few of these items I'll start using with clients this year.
Thanks!