The world of connected devices is exploding, and projections are that there will be over 30 billion connected devices by 2020. Today, companies use data from this Internet of Things (IoT) to deliver proactive customer service to maximize uptime and intervene upon signs of anomaly. There is much more power and real business gains, however, to be had from connecting IoT to CRM. Insights from connected devices can be used to deliver differentiated and more deeply personal customer experiences, which directly impact customer loyalty, lifetime value, and top line revenue.
- The importance and economic value of delivering differentiated experiences
- How IoT and CRM can transform company focus from being product-centric to customer-centric
- How IoT and CRM can be leveraged to increase customer retention and lifetime value
- Case studies highlighting the power of connecting IoT to CRM