Red Door Company uses Microsoft Dynamics CRM and PowerObjects’ suite of PowerPack add-ons to centralize their customer data, manage leads, automate marketing, provide mobile access to data, streamline their customer feedback process, and ensure responsive customer service.
Red Door Company provides property management services for landlord clients. Red Door helps these landlords find prospective tenants, negotiate leases with prospective tenants, and manage the ongoing lease arrangements during the lease term. They manage everything from maintenance issues and accounting issues to assist with the move out and final accounting for that tenant at the end of the lease term.
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Todd: Red Door Company’s a property management company that Greg Dewitt and I created in 2006. We take all the headaches and hassles out of owning investment real estate.
Greg: At Red Door Company, we focus primarily on the triangle region of North Carolina. This includes Raleigh-Durham and Chapel Hill.
Todd: The technology that we adopt, the processes that we develop, the people that we hire, this is all designed to make sure that our tenants have the best experience possible.
Greg: The online version of Dynamics CRM was the right choice for Red Door Company.
Todd: It allows us to up-read in real time. It allows us to do business untethered. We are 100% in the Cloud.
Germany: We spend a lot of time out in the field, and when I’m going to do a showing while I’m sitting in the car or sitting in a house waiting for my people to show up, I’m able to respond to emails. If there are work orders that need to be assigned, I’m able to do all of this stuff from my mobile device.
Todd: Red Door Company uses Dynamics CRM to manage leads in a centralized, efficient, organized location. Before we had this, we were all working out of our inboxes.
Greg: Some of our more popular properties will get 50, 60 inquiries in a day. One of the key reasons we went with a Microsoft Dynamics CRM was actually because of one of their partners. PowerObjects and their PowerPacks that they have developed met our needs. Red Door Company chose the PowerSuccess model because we didn’t have the skills in-house to develop our own Microsoft Dynamics CRM solution. Now with the implementation of the Microsoft Dynamics CRM platform as well as the design and solution provided by our PowerSuccess Engineer, we know that these inquiries are being responded to.
Bennett: Our potential tenant has the opportunity to fill out a form, which then comes into our CRM.
Germany: As we take them through the application process and the lease process and they become a tenant, all of this is documented in the CRM.
Greg: We’ve develop mechanisms to do customer satisfaction surveys.
Todd: PowerSurveyPlus gives us an opportunity to seek feedback from our tenants at a number of key stages in the relationship that they have with Red Door Company. When a tenant completes a survey, that data automatically goes into our CRM system, and it really gives us an opportunity to improve future tenants’ experiences.
Bennett: It allows me to make improvements on the things that I do on a regular basis.
Greg: Much of our business comes from other licensed real estate agents in the business. Red Door Company is using Microsoft Dynamics CRM to market directly to them using one of the PowerPacks called PowerMailChimp.
Todd: We can parse data, target it, and get it out the door with very little effort and very little cost. The biggest advantage of having a CRM partner is not having to figure this out on my own. I don’t think there’s any question that PowerObjects is invested in Red Door Company’s success. Not just in our successful adoption of this CRM as a technology platform, but I really feel like our PowerSuccess Engineer is invested in our success as a company.