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Microsoft Social Engagement is a tool designed for listening, analysis, engagement in your social media channels. With a plethora functionality, Social Engagement provides customer service teams, marketing teams, and sales teams an Ear to the Ground and offers up a huge plate of really, really cool features.

 

Video Transcript

Hi. My name’s Adam and today we’ll get you up to speed on a couple of cool new features and applications of Microsoft Social Engagement. Social Engagement is a tool designed for listening, analysis, engagement, all around social and all in one place. It provides customer service teams, marketing teams, and sales teams an Ear to the Ground and offers up a huge plate of really, really cool features. With the right focus and approach to social monitoring, you can stay ahead of your market competition and on top of real-time social customer service. It all starts with your search. What do you want to listen for? Which social channels mean the most to you and your brand? You can create ground up searches from sources like Facebook, Instagram, blogs, YouTube, the list goes on. Next up, analytics. In Social Engagement, they’re awesome. As you accrue social data, you’ll be able to see straight into conversation content, author information, geographical insights, and even gain an edge with sentiment and intention. This benefits customer service teams a ton and sentiment plays a larger role in integrations with Dynamics CRM. That’s why we’re here. It’s the best part.

With the link to CRM feature in Social Engagement, we can actually push social posts directly to Dynamics CRM and using that sentiment data, we can create cases, perform automation, properly segment the data to gain more effective and robust customer insights. Not only that,  but throw some Social Engagement analytics on forms and dashboards in Dynamics CRM to take it to the next level. How can Microsoft Social Engagement add value to your team? Well, consider this. Your sales team’s being equipped with real-time competitor information, being able to create leads, push them to Dynamics CRM, see social insights in CRM, marketing teams monitoring products launches, buzz, successes, customer service teams, being able to not only monitor every customer issue, but also engage support and escalate all within a matter of seconds. CRM’s not just for social marketing. It’s for all marketing. Go download our free e-book Getting Started With Marketing Automation and CRM. Thanks for sticking around for The CRM Minute.