PowerObjects, a professional services firm 100% focused on Microsoft Dynamics CRM, has just released PowerMap, a Dynamic CRM map add-on that allows users to plot addresses of a group of entities. It is designed to give users a quick visual representation of the locations of accounts, contacts, leads, or any entity with an address, right in Dynamics CRM.

Users can also get a quick view of the record that is plotted by clicking on the pin, and a small summary of that record will pop open. Clicking on the name of the CRM record will open it in a new window.

“PowerMap is a very straightforward and easy-to-use tool,” says Cecilie Svensgaard, manager of PowerObjects’ suite of add-ons. “Navigate to PowerMap in CRM, click your desired pin, select an entity you want to see addresses for—such as accounts—and then select the view you want to see. You’ll instantly see a map with pinpoints of the locations of all the accounts in the view that you selected.”

PowerMap can plot addresses of any entity with an address field in Dynamics CRM, including custom entity types. PowerObjects anticipates that the most common uses of this Dynamics CRM map add-on will be to plot addresses of accounts, contacts or prospects.

“Say you’re traveling to a different part of the country for a conference, and you want to know if there are any nearby customers that you could visit while you’re there,” says Svensgaard. “With PowerMap, it’s really easy to search for addresses of customers within a certain radius and determine which ones are close enough to visit.”

PowerMap was developed by the PowerObjects team using Bing maps technology. It can be used with any Dynamics CRM 2011 implementation, including online or on-premise installations.

“We generated a lot of excitement around PowerMap at this year’s Convergence conference in New Orleans,” says Jim Sheehan, COO at PowerObjects. “Although it wasn’t officially unveiled at that point, it was ready to demo. People are ready for a Dynamics CRM map plug-in like this. It’s a simple tool that’s going to make it easy see who is where in Dynamics CRM.”

This Dynamics CRM Map add-on is available for a free 30-day trial on the PowerObjects website.