PowerObjects—a professional services firm 100% focused on providing Microsoft Dynamics CRM solutions through service, support, education, and add-ons—is proud to announce the appointment of Greg Moser to the role of Customer Care Practice Director. This is a new role at PowerObjects that was created to provide direction and leadership for PowerObjects’ contact center and customer service initiative.

One of Moser’s objectives in this new role is to build PowerObjects customer care solutions for Microsoft Dynamics CRM utilizing existing tools such as the Universal Service Desk and Parature. His goal is to develop predictable, repeatable processes to help organizations streamline and mitigate risk in the deployment of these technologies. Additionally, Moser will develop best practices around how customer care and contact centers manage the customer relationship through increasing first call resolution, improving customer satisfaction scores, and making service interactions more personalized.

“Microsoft Dynamics CRM is a powerful tool for delivering customer care with the capability to proactively engage customers and deliver pain-free customer service,” says Moser. “The fact that it can do this while simultaneously driving down costs and increasing operational efficiencies makes it a very attractive solution for more and more organizations.”

Moser has over 17 years of experience in customer relationship management (CRM), including the development of sales, marketing and contact center solutions for Microsoft Dynamics CRM. He has functional expertise in business process optimization, practice management, data integration, customer analytics, program management, and more.

Moser’s experience also spans many different industries, with experience implementing CRM solutions in energy, financial services, healthcare, manufacturing, real estate, technology, and retail.

“Greg brings a wealth of experience to the table,” says Steve Thompson, VP of Sales at PowerObjects. “We are thrilled to have him on board to provide leadership and vision in our growing customer care practice.”