Microsoft Dynamics CRM 4.0
Not long ago, the mind-set for most any customer relationship management (CRM) project was to acquire information technology (IT) as fast as possible in order to keep up with the competition. This approach did not focus on economics and productivity; this was a race to see who could acquire the most software solutions the fastest. By the time most business executives began questioning the benefits of unfocused spending on business solutions--most of which often ended up as useless "shelf-ware"--a worldwide economic slowdown stalled the exuberant growth of technology and forced decision-makers to assess the real impact of business technology on internal and external business processes.
No longer is the mind-set about acquiring lots of technology. Today, it is about buying CRM solutions that leverage existing infrastructure, assets, and skills. And, more important, it is about acquiring tools and solutions that people will use and that integrate easily into the existing business environment.
Microsoft Dynamics CRM version 4.0 was designed specifically to address these requirements. Microsoft CRM is designed to work the way you do, work the way your business does, and work the way IT wants it to work.
Its About the Business, Not the Technology
Microsoft CRM is a customer relationship management solution that provides the tools and capabilities needed to create and easily maintain a clear picture of customers, from first contact through to purchase and post-sales. With modules for sales, marketing, and customer service, Microsoft CRM delivers a fast, flexible, and affordable solution that drives consistent, measurable improvements in every business process, enabling closer relationships with customers and helping to achieve new levels of profitability.
Sales: Create Demand and Generate New Business
Even for companies with the most complex of sales processes, Microsoft CRM provides easy-to-use features and capabilities to help improve the way sales and marketing organizations target new customers, manage marketing campaigns, and drive sales activities. The Sales module helps you:
- Increase the sales pipeline with qualified sales leads and opportunities.
- Streamline the sales strategy through centralized, coordinated sales processes.
- Enable the sales force to arrive prepared for important customer meetings by accessing sales opportunities and service histories for each customer.
