CRM Trainer Certificate

CRM Trainer

CRM trainers may be responsible for conducting a “train-the-trainer” within an organization or they may be training end-users directly. Either way, trainers need a foundational knowledge of everything CRM can do. Even if the trainers are not customizing CRM, it is helpful to have a broad view of the sales, marketing, and service capabilities, as well as the administration (behind the scenes) in order to teach CRM in context and answer end-user questions about what is possible. CRM trainers may also be a feedback channel facilitating a bi-directional communication to the CRM Administrators. However, CRM trainers focus more on end-user processes and “day in the life” of the end-users than on technical design of the application. It’s critical that CRM trainers are able to connect the CRM functionality with the value it is providing users and convey both the organizational goals for using CRM, as well as the “What’s in it for me” for end users. All of these things are covered in the CRM Trainer Certificate.

Upcoming Trainings


24oct - 28oct 248:30 amoct 282016 CRM Boot Camp (5 Day) | Minneapolis | October 2016


14nov - 18nov 148:30 amnov 182016 CRM Boot Camp (5 Day) | Minneapolis | November 2016


5dec - 6dec 58:30 amdec 6CRM Fast Track Training (2 Day) | Minneapolis | December 2016

5dec - 9dec 58:30 amdec 92016 CRM Boot Camp (5 Day) | Dallas | December 2016

7dec - 9dec 78:30 amdec 9Train-the-Trainer (3 Day) | Minneapolis | December 2016