This certificate is targeted towards those who will initially architect CRM and/or be responsible for maintaining the ongoing alignment of the CRM system with business processes. CRM Administrators are often required to customize the CRM user-interface to keep it simple and intuitive for the end-users. CRM Administrators may also configure basic reports using the out-of-the-box toolset and deploy reports to managers and end-users. Lastly, CRM Administrators may create and maintain automated processes such as workflows, dialogs, and process flow to support business needs. These skills are all included in the CRM Administrator Certificate.