What can an xRM solution do for your business?
- Improve business processes for greater competitive advantage
- Improve employee productivity and access to critical business applications
- Rapidly deploy applications faster and smarter without more IT investment or burden
xRM Solution
xRM (Anything Relationship Management) is the natural evolution of CRM (Customer Relationship Management). Today's dynamic business environment companies demand the ability to manage anything (X=anything), more than relationships with customers.
Microsoft Dynamics CRM sits on the .NET platform and because of that, it is much more than a traditional CRM product. Instead, a better way to think of Microsoft Dynamics CRM is as a rapid development application with out of the box CRM functionality, capable of instantly leveraging the .NET platform, and a vast array of Microsoft applications The platform allows users to build business processes faster with less risk and lower cost than a customer development solution or purchased solution.
While CRM is used by your Sales, Marketing and Customer Service personnel, xRM is used by "any" team. CRM is used to manage your Customer Relationship, xRM is used to manage "any" relationship, automate "any" business process.
One Platform... Many Applications
An xRM solution offers flexibility and customization to meet almost any business or organizational need:
- Vendor Management - Certification process, purchasing process, compliance process
- Employee Management - New employee process, benefits enrollment process
- Prospect Management - Resume submission process, screening and scheduling processes
- Project Management - RFP process, new project kick-off process, status update process
- Broadcasting Program Management - Script creation process, negotiation process
- Disease Management - Outbreak tracking process, testing process, alert process...
- Environmental Legislation Management - Inquiry process, compliance reporting process
- Animal Management - Lifecycle process, pairing process, check-up process, retirement
- Conservation Contract Management - Contract selection process, contract maintenance
- Grant Management - RFG process, proposal evaluation process, grant tracking process
xRM Design
Simply put, xRM is one platform with many applications. The Microsoft Dynamics CRM platform for xRM accelerates the development of many line-of-business applications. You are empowered to build many applications on a single platform leveraging shared resources.
Build applications consist of four main parts: Business Context or IP, User Interface, Core Infrastructure and Technology Stack.
The xRM approach is simple; you focus on developing the business context or IP and allow the platform to handle the user interface, core infrastructure and technology stack.
Everything starts from the center with the Microsoft technology stack (see image below). Your team knows Microsoft technologies and you already have Microsoft technology in-house. By leveraging Microsoft Dynamics CRM/xRM you get a point and click customization as well as process control with workflow engine. Because it all starts with the Microsoft technology stack you have all the hooks in place to leverage everything from data integration to security. This allows you to focus on your business, not technology.
Choosing to build on top of Microsoft Dynamics CRM platform offers your business owners a familiar and intuitive Microsoft Office user interface. Consistent experience and fully integrated with Microsoft Outlook allowing online and offline access. The platform offers your developers a security model tied into active director, data modeling and relationship definition, workflow foundation, SOA and web service interface, reporting engine, extension layer to implement custom assembly plug-ins. The complete Microsoft stack gives the organization common technology to develop and maintain solutions. This common stack of skills allows you to leverage your resources across the organization and does not require you to invest in new unproven technologies.
xRM Applications Meet Your Needs
The flexibility of the Microsoft Dynamics CRM platform ensures each application you build will meet your organizational needs. The right user experience for every users role, configures quickly to meet your specific needs, deploys quickly and integrates with existing solutions.
