PowerObjects worked with the customer to create a vision for a comprehensive, integrated solution for managing relationships; executing a complex digital marketing strategy; and identifying opportunities for improvement that would lead to real revenue. The goal was to maximize every hour and every person in order to continue to grow the business.
By first understanding the customer’s detailed needs, PowerObjects was able to create a marketing automation solution for the customer, realizing that productivity, nurturing data-driven relationships, and analytics were necessary for the success of the customer’s vision. PowerObjects has taken this company’s vision and worked with them to design a complete system that encapsulates these needs. Now, the customer has a clear path to a Marketing driven solution that will continue to adapt to changes in their business strategy and tactics. Above all, the customer is now able to execute data driven processes within CRM and utilize full analytics with Microsoft Dynamics Marketing, CRM Online, Social Listening, and Power BI.