718 Washington Ave. N. Suite #101
Minneapolis, MN 55401
View map and all Locations

Send us a message

Optical Component Producer

Optical Component Producer


This customer made the move to Dynamics CRM so they could have a true 360-degree view of their customers. PowerObjects was brought in to design the implementation, deliver on that vision, and support the customer in their life-cycle phase. Microsoft Dynamics replaced the customer’s old SAP CRM system in order to provide additional functionality that they were not getting with SAP CRM. With Dynamics CRM, the customer was looking to achieve a faster platform with a simplified interface to help promote user adoption within their organization.


PowerObjects helped design a platform that the customer could use for lead management, account management, opportunity tracking, quoting order management, technical support requests, marketing, and event management. PowerObjects also provided custom development with a bi-directional integration into their ERP system SAP; a website integration for support request, quotes, and customer product opportunities; a SharePoint integration that is compliant with the customer’s security requirements; and custom quick quoting functionality.

Key Benefits

This customer absolutely raves about Dynamics CRM with its simplified use and ease of adoption. The customer has now implemented Dynamics CRM for their US, Japan, Korea, Taiwan, and Singapore teams. They plan on expanding to additional countries including the United Kingdom and Germany.

This project took PowerObjects approximately five months to complete.