CRM Case Study
Lortscher Agri Service

Lortscher Agri Service improves operational efficiency and cuts customer response time by more than 50 percent with Microsoft Dynamics CRM Online.

Challenge

The company was using Microsoft Outlook and Excel spreadsheets to manage many of their day-to-day business functions, which became inefficient, unorganized, and difficult to manage.

Solution

The program allowed the company to work with a team of PowerObjects CRM experts to define the requirements according to their business processes, and migrate any disparate data.

Key Benefits

The company chose PowerObjects to implemented Microsoft Dynamics CRM Online due to its rich customization and reporting capabilities, as well as familiarity and ease of use.

Located in the small town of Bern, Kansas, Lortscher Agri Service, Inc. (LASI) was founded in 1948 as a family business and today is a leader in the pet and animal food product industry. Throughout the years, LASI and its employees have built lasting business and personal relationships through a commitment to quality and customer service. Today, the business has evolved into a major animal nutrition provider formulating, processing and supplying ingredients for pet and companion animal food blends to customers across the entire country.

Summary

As the market demand for companion animal food products was continuing to grow, so was the need to help the company keep up with the pace. The company was using Microsoft Outlook and Excel spreadsheets to manage many of their day-to-day business functions including sales quoting, order entry, product formulation, processing, quality control and packaging which became inefficient, unorganized, and difficult to manage.

Overall, the company needed a CRM solution that would provide:

  • Consistency and the ability to streamline and support various work processes
  • A single data source and cost-effective platform to support growth
  • An integrated and user-friendly solution for all staff
  • Improved sales and marketing capabilities
  • Enhanced customer service capabilities by leveraging intelligent real-time data
  • Remote access from anywhere, anytime due to a decentralized staff

Solution

After reviewing several cloud-based CRM solutions, the company chose PowerObjects to implement Microsoft Dynamics CRM Online due to its rich customization and reporting capabilities, as well as familiarity and ease of use. Another aspect that was attractive to LASI was the unique service-as-a-subscription model that PowerObjects offers. The program allowed the company to work with a team of PowerObjects CRM experts to define the requirements according to their business processes, migrate any disparate data, and get them up and running with CRM online quickly. With PowerSuccess, for set monthly fee, LASI has access to a dedicated CRM team who is there to help implement, train and guide the organization’s CRM activities every step of the way. “What we like about the PowerSuccess program is that it takes us step by step through the process and we have a dedicated team of CRM gurus that we can rely on to get things done,” he added. “Dynamics CRM is a very robust product with a lot of functionality and it’s a relief to know we can pick up the phone anytime and get our questions answered without worrying about being charged each and every time.

 

Our old systems and processes were not working for us, and as we continued to grow we couldn’t keep up with the demand. Our business is very process oriented and we needed a CRM solution to help manage all the steps and activities and make sure that nothing falls through the cracks.

-Lane Lott, Business Development Manager at Lortscher Agri Service

Key Benefits

After reviewing several cloud-based CRM solutions, the company chose PowerObjects to implement Microsoft Dynamics CRM Online due to its rich customization and reporting capabilities, as well as familiarity and ease of use. Another aspect that was attractive to LASI was the unique service-as-a-subscription model that PowerObjects offers. The program allowed the company to work with a team of PowerObjects CRM experts to define the requirements according to their business processes, migrate any disparate data, and get them up and running with CRM online quickly. With PowerSuccess, for set monthly fee, LASI has access to a dedicated CRM team who is there to help implement, train and guide the organization’s CRM activities every step of the way. “What we like about the PowerSuccess program is that it takes us step by step through the process and we have a dedicated team of CRM gurus that we can rely on to get things done,” he added. “Dynamics CRM is a very robust product with a lot of functionality and it’s a relief to know we can pick up the phone anytime and get our questions answered without worrying about being charged each and every time.