The PowerObjects Logo


The PowerObjects Masterbrand or Company Logo is an industry-recognized visual that evokes a reputation of authority, expertise, and leadership for CRM customers
and prospects, Microsoft, and the CRM ecosystem as a whole. The logo is rich with history, including elements reminiscent of the original PowerObjects logo as well as newer elements that reflect PowerObjects’ acquisition by HCL Technologies.

Each element of the logo has been carefully crafted to convey a professional, reliable, positive, and memorable image of our company.

The company logo is comprised of three elements: the logo symbol, the logo title, and the logo footer.

PowerObjects

1) The Logo Symbol
The logo symbol evokes the four pillars of PowerObjects and our dedication to Microsoft Dynamics CRM through offerings of service, support, education and add-ons.

2) The Logo Title
The logo type has been carefully chosen for its modern yet refined and legible style. The design has been further enhanced by the use of upper case letters in a rich black tone. The typeface is a combination of Gotham Bold and Gotham Book.

3) The Logo Footer
The logo footer was added in November 2015 to reflect PowerObjects’ acquisition by HCL Technologies. While our logo as a whole retains the PowerObjects cachet, the footer gives us additional prestige as a Global System Integrator (GSI).

Do Not


Use of any stylized, animated, hand drawn or previous versions of the PowerObjects logo is not permitted. This undermines the logo system and brand consistency. Please consult with PowerObjects Marketing Department if you have any questions or need further help.

  • Change Our Colors

    Do not duplicate our logo in colors outside of our brand.

  • Stretch or Skew

    Our logo should not be stretched or skewed in any way.

  • Placement

    Do not place our logo over busy backgrounds.

  • Make too Small

    Our logo should never be reproduced under .25″ tall.

  • Recreate

    Do not recreate our logo with different fonts.

Logo Clearspace and Computation

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

Definition
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation
To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height of X / 2).

PowerObjects

Logo Versions


PowerObjects
LOGO A

Color on black

PowerObjects
LOGO B

Color on white

PowerObjects
LOGO C

White on blue

PowerObjects
LOGO D

White on 75% black

PowerObjects
LOGO E

Black on 33% black

Primary Color System


Explanation:
PowerObjects has two official colors: Royal Blue and a Rich Black. They are the recognizable identifiers for our company.

Usage:
Use them as the dominant color palette for all internal and external visual presentations of the company.

Primary Color
Blue
Color Codes
CMYK
C100 M060 Y000 K000
Pantone
285C
HKS
44K
RGB
R000 G102 B179
Web
#0066b3
Primary Color
Rich Black
Color Codes
CMYK
C075 M067 Y067 K090
Pantone
Black 6C
HKS
88K
RGB
R001 G001 B001
Web
#010101

Secondary Color System


Explanation:
The Secondary colors are complementary to our official colors, but are not recognizable identifiers for our company. Secondary colors should be used sparingly (less than 15 % of the palette in one piece).

Usage:
Use them to accent and support the primary color palette.

Orange
Color Codes
CMYK
C000 M060 Y100 K000
Pantone
716C
HKS
72K
RGB
R245 G130 B032
Web
#f58220
Purple
Color Codes
CMYK
C055 M099 Y007 K001
Pantone
2612C
HKS
29K
RGB
R137 G042 B136
Web
#892a88
Light Blue
Color Codes
CMYK
C070 M016 Y000 K000
Pantone
298C
HKS
50K
RGB
R044 G169 B224
Web
#2ca9e0
Red
Color Codes
CMYK
C000 M080 Y096 K000
Pantone
1655C
HKS
10K
RGB
R241 G090 B039
Web
#f15a27