Just read a recent post by Mary Jo Foley at ZDNet POST – she is pointing out that Microsoft is really starting to tout their Dynamics CRM product as a platform for development and most people are calling it xRM – really the’ x’ is just a variable that stands for variable relationship management.
Well it’s about time!! We’ve always thought at PowerObjects that the value of the Microsoft CRM product was not the fact that it is a great CRM tool…..but that we could make it sit-up, beg, roll-over, jump through hoops, or whatever else our customers could dream up. Our CEO, Dean Jones put out a blog not that long ago about this BLOG – We’ve been building LOB (line of business) applications for the last couple of decades – using CRM as a platform allows us to proto-type faster and move “custom” solutions into productions much faster than we could have a decade ago.
It’s interesting how things change…I know when 3.0 was released and we were at a Microsoft conference of some sort we had brought up the concept of using the term xRM instead of CRM and were told it won’t happen…..Microsoft had invested too much in the CRM term …. end of story. Well it looks like we are finally getting to the next chapter!
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