I haven’t written a blog post in a while and after seeing an e-mail promoting a competitive product I felt I had to write a short post.
On this competitor web site they state that they are different than SFA or CRM systems. Marketing 101, create a dragon and slay it. Their dragon is “Sales” and why you are not getting the sales you want. They claim CRM systems consist of the following:
Create an Opportunity, How big is it, who is working on it, when is it closing. They imply that CRM systems now make a leap of faith on how you get to the “sale”.
If you’re using Microsoft Dynamics CRM you know that this is not the case at all. You can model “your sales process”. You are not forced into a particular sales process, but are open, dynamic in your process. It can change with you as you better define your business.
On the competitors web site they point out that you don’t need a leap of faith with their system. They have a process that works (at least for them). Process as follows: What to do next, what conversations to have, where is the buyer in the buying process and provide the shortest path to closing the deal.
Let me help here, first, what to do next. Contact PowerObjects. Learn how to model your business; don’t be forced into someone else’s sales process. Using Microsoft Dynamics CRM you can gain clear insight into the sales pipeline and automate the process triggering the next action for the customer and valued relationship.
What conversation to have, find out how a dynamic solution can help your organization, not just manage the sale pipeline, but also manage the customer and data that is related to the customer. Learn how Microsoft Dynamics CRM can integrate into your back office. To be specific have a conversation with PowerObjects how you can integrate Dynamics SL with Microsoft Dynamics CRM.
Where is the Buyer in the buying decision? You need a 360 degree view of the “customer”. It’s not just a sale. It’s a relationship. Using CRM you have everything you need to engage the buy. “Add value” to the buyers organization, not just “are you buying today”.
Provide the shortest path to closing a deal. The shortest path to closing a deal is to understand your customer. Contact PowerObjects and find out how you can leverage Microsoft Dynamics CRM to gainer clear visibility into your “sales process”. Don’t be forced into a propriety sales process. Don’t believe what you read that a CRM system requires you to take a leap of faith.
If you leap to Microsoft Dynamics CRM you will have joined 1000’s of other organizations that have standardized on a Microsoft .NET platform. Open SOA technology, standard development tools, support community and much more. If you want to make sales process, manage customers, manage your business.
Don’t be forced into a solution. Call PowerObjects today.
Told you this would be short.
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