DRG Case Study

Downtown Resource Group Takes Microsoft Dynamics CRM Online to the Next Level with PowerSuccess Service-as-a-Subscription

Located in Minneapolis, Downtown Resource Group (DRG) is one of the most recognized residential brands in the condo and loft market of urban Minneapolis. DRG serves people looking to buy, sell, lease or manage condos and lofts in the urban Minneapolis market while providing an incomparable experience for each client.

Challenge

DRG needed to work with an experienced Microsoft Dynamics CRM partner who could show them how to more effectively use their CRM online solution to better manage and track prospect and customer information, eliminate information silos, and better manage sales pipeline activity. 

The company initially deployed Microsoft Dynamics CRM online through another vendor but the solution was not meeting their needs based on the initial set-up. “CRM needed to be set-up to fit our business and processes and because it wasn’t, we struggled with usability issues and low adoption rates,” said Joe Grunnet, founder of DRG.  

Solution

DRG decided it was time to make the most of their Microsoft Dynamics CRM 2011 Online investment and turned to PowerObjects for help. PowerObject’s PowerSuccess service-as-a-subscription program was a perfect fit. The program allowed DRG to work with a team of PowerObjects CRM experts to ensure they are getting the most out of their solution. “What attracted me to PowerObjects was their ability to understand our needs and how CRM would fit our business. We didn’t have to worry about escalating fees or endless expenses to just pick up the phone and get help if we needed it. For a fixed monthly fee, we have access to a team of CRM experts who configure CRM to fit our business and are there to help train and guide our staff every step of the way,” he added. PowerSuccess’s multi-phase proven process ensures that the customer’s needs and goals are being met as well as best practices are being implemented. And if new priorities come up, the customer has an ongoing resource to help support and navigate any changes along the way.

Key Benefits

“Before PowerObjects came into the picture, our CRM really wasn’t configured to work with our business and we constantly struggled with it. Now, CRM fits the way we run our business and is so much more meaningful for our organization,” said Grunnet. One of the greatest benefits the company has realized was the ability for all the staff to have access to a centralized database of information quickly and easily. “Our team can access the information they need whether they are in the office or on the road allowing us to better service our clients,” he added. Many routine tasks and data entry have also been eliminated improving the staff’s overall productivity.

From a sales perspective the company now has the ability to view client data in real-time and track sales from start to finish.  “It’s made us much more effective in our sales efforts and has allowed us to view the information we need through intuitive dashboards to quickly analyze sales status and make adjustments as needed,” said Grunnet.

Overall the PowerSuccess service-as-a-subscription program has been a great fit for DRG. “Knowing I have a team of experienced professionals at PowerObjects that I can count on for a predictable monthly fee has given me peace of mind. I no longer have to worry about what I am going to be charged each time I pick up the phone for help. It allows me to budget my IT expenses much easier and know that I am going to get quick and responsive service each and every time,” he added.

With PowerObjects expertise and guidance, DRG now has an affordable, easy-to-use CRM solution that fits their business. “We are really excited about what CRM brings to our business and look forward to tapping into more of the great functionality it has to offer as we continue to grow.”