Danos & Curole Case Study

PowerObjects Helps Danos & Curole Improve Sales Effectiveness and Gain a Competitive Edge with Hosted Microsoft Dynamics CRM

Founded in 1947, Danos & Curole is family-owned oilfield services company with a long history of providing a broad range of services to the oil and gas industry. Headquartered in Louisiana, with more than 1,000 employees worldwide, they are committed to providing excellent service in the areas of construction, fabrication, production personnel, painting and blasting, and a wide range of highly skilled consultants. In order to keep up with growth, better manage customer relationships and sales opportunities, the company implemented hosted Microsoft Dynamics CRM.

Situation

As the company was growing, they realized that their existing CRM solution was not meeting their needs. "Our existing tool was not flexible and lacked reliable integration to Microsoft Outlook which we needed to help take our business to the next level, said Paul Danos, Executive Vice President at Danos & Curole.

Solution

After searching for a new solution that would fit their business needs, Danos felt that hosted Microsoft Dynamics CRM was the answer. Replacing the existing solution, PowerObjects implemented hosted Microsoft Dynamics CRM for Danos & Curole across the entire organization including sales, management, and operations.

"We looked at many hosted CRM solutions and felt that Microsoft Dynamics CRM and PowerObjects were the best fit. We chose PowerObjects as our partner because of their expertise with CRM and overall disciplined approach to the project. We were really impressed with their ability to understand our business needs and requirements and how CRM could really help get us where we needed to be," he added.

As a value-add in working with PowerObjects, the company also received PowerObject’s PowerPack modules free of charge. These modules, PowerEmail, PowerDashboard, PowerSurvey, PowerView, PowerEdit, and PowerFax, extend and enhance the functionality of CRM for the company. "The added tools combined with the new CRM solution were a great bonus and have really come in handy for our team," said Danos.

Key Benefits

One of the greatest benefits the company realized with the new solution was the ability for the sales team to access a centralized database of information quickly and easily. "Before we had to use multiple systems to access customer and prospect information and it was difficult and time consuming for our salespeople to easily access the data they needed. Now, everything is in one place and with the Outlook integration, we can more effectively manage our customer and prospect interactions and communication," Danos said.

One of the key requirements for the company was to have the ability to better forecast sales and manage the sales pipeline with greater intelligence. "Our business is very cyclical, and having the ability to view sales pipeline reports and forecast sales activity quickly has been key to more effectively managing our overall business. Microsoft Dynamics CRM has given us the ability to quickly view and analyze sales data giving us the intelligence to better anticipate and respond to the future changes in our business," he added.

The sales team has also embraced CRM very well. "Compared to our previous system, our salespeople are thrilled with CRM as it has alleviated a lot of headaches and manual processes, allowing them to spend more time selling and less time on administrative tasks," Danos said.

Overall CRM has been a win-win solution for Danos & Curole. "Thanks to PowerObjects and Microsoft Dynamics CRM, we now have a solution that fits our business and it has already proven to be an invaluable tool. We believe the solution has given us a competitive edge in the market and look forward to tapping into all the functionality CRM will bring as we continue to grow," he added.