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If you are implementing Dynamics CRM, at some point your organization will need some training! CRM trainers may be responsible for conducting a “train-the-trainer” within an organization or they may be training end-users directly. Either way, trainers need a foundational knowledge of everything CRM can do. Even if the trainers are not customizing CRM, it is helpful to have a broad view of the sales, marketing, and service capabilities, as well as the administration (behind the scenes) in order to teach CRM in context and answer end-user questions about what is possible. CRM trainers may also be a feedback channel facilitating a bi-directional communication to the CRM Administrators. It’s critical that CRM trainers are able to connect the CRM functionality with the value it is providing users and convey both the organizational goals for using CRM, as well as the “What’s in it for me” for end users. All of these things are covered in the CRM University Trainer the Trainer Certificate.

There’s a reason that education is one of the four pillars of CRM success at PowerObjects. Organizations that invest in Microsoft Dynamics CRM education have vastly increased user adoption, which in turn ensures they get the best return on their investment. PowerObjects has created many resources to help users get the most out of CRM, including events, trainings, how-to videos, and workshops.

Additional Resources


Hi, I’m Gretchen Opferkew, Director of Education at PowerObjects, and today we’re going to talk a little bit about the CRM University Certificate for Train the Trainer. We always recommend organizations do their own training when they’re rolling out CRM, if possible. A lot of times that depends on whether they have someone who can do the training, or someone who has the skill sets, and the knowledge of CRM. Read More

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Joe CRM is a CRM superhero who runs on pure Microsoft Dynamics CRM adrenaline. As the face of PowerObjects, Joe CRM’s mission is to reveal innovative ways to use Dynamics CRM and bring the application to more businesses and organizations around the world.