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Welcome back, readers, to the final installment in our Why CRM blog series! We recently launched a new website aimed at answering basic questions around customer relationship management (CRM) software called “Why CRM.” The concept behind Why CRM is simple. We believe that CRM offers solutions for countless common business problems, but more often than not, people start shopping for CRM without actually knowing why. They tend to look at features and functions without really understanding what they need.

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PowerObjects has taken a different approach. We brought it back to basics and are getting down to the root reason people start looking at CRM. In this blog series, we answer that ultimate question: why should you choose CRM. In the series, we’ll cover three of the most common reasons people start considering CRM, such as losing key customers, making uninformed decisions that hurt business, or growing too rapidly and not being able to control the chaos. So let’s dive in and wrap things up with Part 3!

Making Bad Decisions: No or bad data means trouble

Does data have you feeling down? Without the right data, you don’t know what action to take when making important business decisions. CRM is a powerful tool that can help you get the actionable insights you need to make smart business decisions. Leveraging CRM allows you to find, diagnose, and fix your business problems—and turn them into valuable opportunities.

Here are five of the most common bad decisions business leaders make when they don’t have good data to base those decisions off of:

As you can see, bad data affects multiple areas in an organization, and can lead to detrimental consequences. CRM takes your data and transforms it into something you can actually use!

Thank you for reading this blog series on why you need CRM! If you’re still not convinced of the benefits you can get with CRM, check out the Why CRM website for yourself! Read case studies, download the eBook, and chat with a PowerObjects CRM guru, all from one awesome site!

Happy CRM’ing!

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JoeCRM

Joe CRM is a CRM superhero who runs on pure Microsoft Dynamics CRM adrenaline. As the face of PowerObjects, Joe CRM’s mission is to reveal innovative ways to use Dynamics CRM and bring the application to more businesses and organizations around the world.