POWEROBJECTS

718 Washington Ave. N. Suite #101
Minneapolis, MN 55401
View map and all Locations

Send us a message

A new feature of Microsoft Dynamics Marketing is A/B Testing or split testing. A/B Testing is a feature that can help you determine the best email design / content to use when you have two strategies to choose from. Using this feature, you can determine a winning strategy on a small sample of email addresses based on a criteria (Opens, Unique Clicks, Hard Bounces, Soft Bounces, Forwards and Unsubscribes). When the testing duration is complete, the system can either wait for you to review the results or send the winning email to the rest of the mailing list.

tips-and-tricks

To create a new A/B Testing, do the following:

  1. Go to Marketing Execution, then click on A/B Testing.Improve Response Rates with A/B Testing in Microsoft Dynamics Marketing

  2. Click New.

    Improve Response Rates with A/B Testing in Microsoft Dynamics Marketing

  3. Input a name, Designation (Commercial or Campaign Automation), Company (Company cannot be changed once saved).
  4. Choose the Test recipients (if marketing list is chosen, type the name)

    Improve Response Rates with A/B Testing in Microsoft Dynamics Marketing

  5. Choose the criteria that determines a winner (If more than one is chosen, weight is distributed equally among the selected options).

    Improve Response Rates with A/B Testing in Microsoft Dynamics Marketing

  6. Choose the email design / content in Version A and Version B, Subject and From email address.Improve Response Rates with A/B Testing in Microsoft Dynamics Marketing

  7. Choose whether to send the winning email or not.

    Improve Response Rates with A/B Testing in Microsoft Dynamics Marketing

  8. Click Save, then Submit.Improve Response Rates with A/B Testing in Microsoft Dynamics Marketing

    We hope you found this blog helpful! Take a peek around for other great blog content or for a deep dive of Dynamics CRM education, you can sign up for one of our great training options!

    Happy CRM’ing!

Avatar for JoeCRM

JoeCRM

Joe CRM is a CRM superhero who runs on pure Microsoft Dynamics CRM adrenaline. As the face of PowerObjects, Joe CRM’s mission is to reveal innovative ways to use Dynamics CRM and bring the application to more businesses and organizations around the world.