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The Track in CRM feature with the Outlook client is one of the most used features in Microsoft Dynamics CRM. PowerObjects has numerous blogs already published on various tips and tricks on CRM and Outlook integration, but today we’ll focus on a tip to figure out the actual date or timestamp of an email activity record and how that relates to tracking in CRM.


As soon as an email is sent or received, it is up to you to track it in CRM. Typically, the timestamp is recorded when you perform this action—in other words, when you click on an email. However, if an email was sent last week and you Track that email in CRM today, CRM will timestamp it to your current date and time.

Essentially, CRM thinks of the Created On date as the date the record was created in CRM, NOT the day the user created the record. Hence, if you want to know the date when the email was sent, you’ll need to look at the Actual End field. The Created On field is populated by CRM when the email is created or tracked in CRM. This will always reflect the time when the email record was actually created in CRM—the moment the email was tracked in CRM.

If you have these columns configured on your email activities view, you’ll see the difference, shown below:

Email activity tracked in CRM

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As always, stay tuned for more tips and tricks from Dynamics CRM world. Happy CRM’ing!

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Joe CRM is a CRM superhero who runs on pure Microsoft Dynamics CRM adrenaline. As the face of PowerObjects, Joe CRM’s mission is to reveal innovative ways to use Dynamics CRM and bring the application to more businesses and organizations around the world.