Did you know that Microsoft Dynamics CRM 2011 is flexible enough to be used as vendor management software? It can help with the following areas:
- Gain a 360 degree view of all vendors information, including: contacts and communications
- Connect vendors to other customer-focused efforts such as, customer records, opportunities, orders, and projects
- Connect vendors to marketing campaigns and other sales related activities
When managing vendor relationships in CRM, it is best practices to use the out-of-the-box Account record to store vendors rather than creating a separate vendors entity. The primary reason for this is Microsoft Dynamics CRM recognizes the Account as a company, and therefore has some inherent features including:
- The relationship with Contacts who work at the company
- Activity views roll-up from the Contact to the Account view
- Only Leads, Accounts, and Contacts have the ability to be on a marketing list
- Contacts sync to Outlook with the Parent Account name as the company name
- You can convert leads to an Account
Even if these features are not planned as part of your use today, they may be needed in the future AND you never know what new features Microsoft will develop around that central and unique Account record. So, use the best practices!
Using the out of the box Account entity you can easily segment vendor records from other accounts by defining the Relationship type.
System and Personal views can be used to provide quick snap shots to all Vendor Records
Now you see it!
Now you don’t!
These are just some of the features of Microsoft Dynamics CRM 2011 you can use to effectively manage the relationship and specific processes with your vendors.
For more information on Role Based Forms: