Being in the role of a Dynamics Partner that focuses exclusively on CRM, we get a lot of information thrown at us about the usability of this system versus that system. After awhile they all run together as it just becomes a feature fest that doesn’t really do anyone any good. Truth is that software is at a point where it can not really be sold on features – in my opinion, most CRM systems come with features that they have to have to be a viable player in the market today…..if they don’t they go by the wayside rather quickly.
So this begs the question of what to look at when making a decision about what system to pursue – being a seller of Microsoft Software we have a strong bias towards the Dynamics solutions – but we still need to get in the and explain to people why this is the route to take. We often talk about the stack – R&D – usability – extendibility and other areas in which we see Microsoft solutions excelling, but it is harder to make the bold statement that “your users will be happier using Dynamics CRM” – I mean how do you measure that? Well in early 2009 the Crimson Consulting Group decided to try and measure the satisfaction of Microsoft Dynamics CRM users versus Safelsforce.com users…they did this by looking at the top 15 tasks that both sales and customer service rep perform inside a crm system – collected data on this so they could analyze. Well I’m happy to say the Microsoft was clearly on top and now we have a white paper to share so when we say your users will be happier we are greeted with a skeptical look!
Below is the link to the white paper if you’d like to take a look