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You show me yours and I'll show you...Yours!

Post Author: Joe D365 |

 

Right to the point…it is not uncommon; in fact it is actually VERY common, for me to participate in a conversation with a prospective customer that goes something like this:

Prospective Customer: "Show me how (insert something like pipeline or activity management or reporting, etc here) works in Dynamics CRM"

To which I respond: "Explain to me how you need it to work for YOUR process and then I will show you how we can make it work to match YOUR process using Dynamics CRM…oh, and embed that capability in Outlook to boot".

You should see the reaction I get sometimes to this type of statement. Now, I admit that under certain circumstances someone might take it as a bit of a used car salesmen– "How much is it? – Well, how much you got?" kind of statement but the statement is sincere, honest and in the best interests of the prospective customer.

For a lot of reasons, many people are just pre-conditioned to want to evaluate and buy software on a feature and function type basis. "Show me how it does this and that and that". But the truth is today you really don't – and shouldn't need to go down that path. There is no value in or to software itself without context. Your processes – your current ones as well as your known and unknown desired future processes – supported, enabled, made more efficient or effective, etc is what provides the value or return on investment that you should rightly be seeking when evaluating software.

Herein lies the secret sauce of Dynamics CRM…obviously I have a bias, but it is a bias that is well earned and well learned….when the important things are truly considered – more on these important things later – the Dynamics CRM platform, coupled with a capable and competent partner is an unmatched formula for real value from your investment in a solution to help achieve your business objectives.

Joe CRM
By Joe D365
Joe D365 is a Microsoft Dynamics 365 superhero who runs on pure Dynamics adrenaline. As the face of PowerObjects, Joe D365’s mission is to reveal innovative ways to use Dynamics 365 and bring the application to more businesses and organizations around the world.

2 comments on “You show me yours and I'll show you...Yours!”

  1. It is the balance that can be difficult - automating their current process and yet also allowing them to mature/refine/change their process, because they have new functionality in the new tools. The battle of the check box vs. completing an activity for instance.

    Mix in the training curve. Sigh

    Appreciate your insights! Anne

  2. My 2p:

    >> CRM platform, coupled with a capable and
    >> competent partner is an unmatched formula for
    >> for real value from your investment

    Any platform (CRM or otherwise) that matches to a customer context is the RIGHT one to deliver value from the investment & achieves those business objectives.

    -= David

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